Month: August 2019

Wearable industry gains momentum in India

Wearable

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India Wearable Device Market:
Technology-enabled wearable devices are gaining momentum in India and its segment will emerge as a dominant one in the Indian consumer electronics market. Fitness monitors, smart watches, and internet-enabled eyeglasses are the various types of wearable devices available in the Indian market.

India is a growing market for wearable device products. The introduction and availability of next generation cellular networks, and their improved connectivity are factors boosting the growth of the market. Indian start-ups are introducing various innovative products like GPS-enabled smart sports shoes, and multi-function Bluetooth devices that work as camera triggers and alerts while in motion, among others. The players are also heavily focusing on developing wearable devices with advanced features and applications that provide an enhanced digital experience.

The India wearables device market has players such as Goqii, Xioami, Fitbit, Garmin, Huawei, and others. Goqii holds the largest share of the market. Some of the other players with significant market shares in the category are Xioami, Fitbit, Garmin, and Huawei.

Key growth factors:
In the last few years, Indian consumers have shown increased interest in wearable devices like smartwatches, fitness trackers, and fitness monitors, among others. People these days are more aware of the wearable devices and the applications that help in making daily life easy. Increased disposable income and awareness among Indian consumers are stimulating the growth of wearable devices market in India.
The increased availability of 4G and WiFi networks is fuelling the adoption of wearable devices across the country. India is one of the fastest growing economies that is embracing 4G networks, and this is expected to trigger the growth of wearable technology and the devices market.

Threats and key players:
The biggest factor deterring the growth of the wearable devices market in India is that it is too expensive. The iOS and Android applications can act as substitutes for the technology since many applications currently use smartphone sensors to track classic wearable metrics like steps taken, and heart rate, among others
Apple India Pvt. Ltd., Google India Pvt. Ltd., Intel Technology India Pvt. Ltd., Microsoft Corporation (India) Pvt. Ltd., Nike India Pvt. Ltd., and Samsung India Electronics Pvt. Ltd., are some of the major players operating in the Indian wearable device market

Companies Profiled:
Intel Technology India Pvt. Ltd.
Google India Pvt. Ltd.
Apple India Pvt. Ltd.
Nike India Pvt. Ltd.
Microsoft Corporation (India) Pvt. Ltd.
Samsung India Electronics Pvt. Ltd.
Sony India Pvt. Ltd.
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Indian online food delivery industry views ~38.08% CAGR by 2023

Online Food

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The meaning of food tech has evolved over the years. Earlier, it only referred to the technology used for food processing. Now, it pertains to online food ordering and delivery services. Adequate investments in this market space have enabled companies to provide online food delivery services that were previously non-existent. The online food delivery industry of India, which is the part of the e-services market, has two different delivery service solutions meant for prepared meals ­­– restaurant-to-customer delivery system, and platform-to-customer delivery system. The service providers operate in any of the following four models: milk run model, hub and spoke model, point to point delivery model, and decentralized delivery network.

Market insights:
The online food delivery market in India was valued at INR 45.58 Bn in 2017 and is expected to expand at a compound annual growth rate (CAGR) of ~38.08% from 2018 to 2023. Metropolitan cities like Bengaluru, Delhi, Mumbai, Pune, Kolkata, Chennai, and Hyderabad accounted for ~87% of the overall online food delivery market in India in 2017. Among the major players, Bengaluru-based online food delivery player, Swiggy is currently the market leader constituting of ~36.5% of the market, followed by Zomato. The percentage of daily orders fulfilled by the self-owned delivery fleet of companies has increased from ~46% to ~56% and the average delivery time of the overall market improved from 47 minutes to 42 minutes during the period Q4 of 2016 to Q4 of 2017.

State-wise segment insights:
Based on the volume of food ordered online in 2017, Bangalore accounts for a ~31% share in the entire market. It is followed by Delhi NCR (~19%), Mumbai, Hyderabad, and Pune.

Daily order volume insights:
Considering the business of online food aggregators, as of March 2018, Swiggy has handled ~200,000 orders, and Zomato has handled ~180,000 orders. Foodpanda and UberEats are the other two competitors with order handling volume of ~30,000 and ~15,000 respectively.

Key growth drivers of the market:
Amongst the ~1.35 Bn population in India, 50% fall under the age of 25 years while half of the rest falls under the age of 35 years, thus representing one of the youngest populations of the world. Since the majority of demand comes from the age group between 18 and 40, India has emerged as a market with a high opportunity for growth.
Indias per capita income has shown a growth of ~8.6% for the fiscal year ending in March 2018. As a result, Indians are gaining a high purchasing power which in turn is paving the way for the growth of online food delivery market in the country.

Key deterrents to the growth of the market:
The continuous entrance of new players in the online food delivery market is leading to the fragmentation of the customer base. As a result, the volume of sales of the entire market is getting distributed among a number of players, thus reducing the revenue share of a particular online food delivery service provider.
Many e-commerce firms are showing a tendency of entering into the online food delivery market because of its excellent business opportunity. Therefore the entrance of the big restaurant and fast food chains and e-commerce companies to the online food delivery market is making the competition for the smaller firms and start-ups steeper.

Companies covered:
Bundl Technologies Pvt. Ltd. (Swiggy)
Faasos Food Services Pvt. Ltd.
Holachef Hospitality Pvt. Ltd.
Zomato Media Pvt. Ltd.
Foodpanda India
Uber Technologies, Inc. (UberEats)

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Low-price strategy to capture rural insecticides market

Summary

Home insecticide products are widely gaining acceptance from people to keep homes and gardens insect-free and to ensure safe and healthy living environments. Insect repellent sprays, vaporizers, coils, mats, combustible papers, skin creams, gels, and lotions are the different types of home insecticide products that are available in the Indian market.

_Home Insecticides Market In India.jpgIndia is a growing market for home insecticides products. Product innovation is a go-to-market strategy adopted by firms to increase market penetration in rural areas and consumption growth in urban areas. Indian companies like Godrej Consumer Products and Jyothy Laboratories, among others have come up with a range of low priced products such as mosquito repellent cards priced at INR 1/card mainly to tap the rural consumers. The players are also heavily focusing on developing integrated marketing communications like television, newspapers, internet, and radio advertisements to increase sales.

The India home insecticides market is segmented by category into insecticide coils, electric insecticides, spray/aerosol insecticides, and other home insecticides products. Insecticide coil holds the largest share of the market. Godrej Consumer Products, with its two brands ‘Good Knight and ‘Hit, is the largest player in the home insecticides segment and accounts for the major part of the total market share.

Key growth factors:

Owing to globalization and greater purchasing power, consumers are willing to spend more on home insecticides. With an increase in discretionary income of consumers, they can now spend more on products that are beyond basic utilities which in turn is favoring the growth of the market in India.

Organized retail improves accessibility and permits evaluation of a large number of alternatives, as well as provides special offers and discounts. The emergence of organized retail is also playing a crucial role in increasing the availability of home insecticide products across the country.

Threats and key players:

Home Insecticide products may pose health threats due to prolonged exposure to the smell or harmful chemical emissions. The smoke and ash of insecticide products contain traces of heavy metals such as lead, chromium, tin, and nickel which is harmful to human health.

Godrej Consumer Products, SC Johnson, Reckitt Benckiser, Jyothy Laboratories, Dabur India Ltd., and Nilgiri Herbals & Agro Industries Pvt. Ltd., are some of the major players operating in the Indian home insecticides market

What’s covered in the report?

Overview of the India home insecticides market

Historical, current and forecasted market size data for the India home insecticides market (2015 to 2023)

Qualitative analysis of the India home insecticides market and its segments (by category- insecticide coils, electric insecticides, spray/aerosol insecticides, and others, by brand – Good Knight, Hit, Mortein, Maxo, and others)

Trade analysis of home insecticides in India

Qualitative analysis of the major drivers and challenges affecting the market

Analysis of the competitive landscape and profiles of major players operating in the market

Key recent developments associated with the home insecticides market in India

 Category:  Agriculture and Food Market

Contact Details:

Aarkstore Enterprise

Phone: +91 998 729 5242 | contact@aarkstore.com

Low-price strategy to capture rural insecticides market

Summary

Home insecticide products are widely gaining acceptance from people to keep homes and gardens insect-free and to ensure safe and healthy living environments. Insect repellent sprays, vaporizers, coils, mats, combustible papers, skin creams, gels, and lotions are the different types of home insecticide products that are available in the Indian market.

India is a growing market for home insecticides products. Product innovation is a go-to-market strategy adopted by firms to increase market penetration in rural areas and consumption growth in urban areas. Indian companies like Godrej Consumer Products and Jyothy Laboratories, among others have come up with a range of low priced products such as mosquito repellent cards priced at INR 1/card mainly to tap the rural consumers. The players are also heavily focusing on developing integrated marketing communications like television, newspapers, internet, and radio advertisements to increase sales.

The India home insecticides market is segmented by category into insecticide coils, electric insecticides, spray/aerosol insecticides, and other home insecticides products. Insecticide coil holds the largest share of the market. Godrej Consumer Products, with its two brands ‘Good Knight and ‘Hit, is the largest player in the home insecticides segment and accounts for the major part of the total market share.

Key growth factors:

Owing to globalization and greater purchasing power, consumers are willing to spend more on home insecticides. With an increase in discretionary income of consumers, they can now spend more on products that are beyond basic utilities which in turn is favoring the growth of the market in India.

Organized retail improves accessibility and permits evaluation of a large number of alternatives, as well as provides special offers and discounts. The emergence of organized retail is also playing a crucial role in increasing the availability of home insecticide products across the country.

Threats and key players:

Home Insecticide products may pose health threats due to prolonged exposure to the smell or harmful chemical emissions. The smoke and ash of insecticide products contain traces of heavy metals such as lead, chromium, tin, and nickel which is harmful to human health.

Godrej Consumer Products, SC Johnson, Reckitt Benckiser, Jyothy Laboratories, Dabur India Ltd., and Nilgiri Herbals & Agro Industries Pvt. Ltd., are some of the major players operating in the Indian home insecticides market

What’s covered in the report?

Overview of the India home insecticides market

Historical, current and forecasted market size data for the India home insecticides market (2015 to 2023)

Qualitative analysis of the India home insecticides market and its segments (by category- insecticide coils, electric insecticides, spray/aerosol insecticides, and others, by brand – Good Knight, Hit, Mortein, Maxo and others)

Trade analysis of home insecticides in India

Qualitative analysis of the major drivers and challenges affecting the market

Analysis of the competitive landscape and profiles of major players operating in the market

Key recent developments associated with the home insecticides market in India

 Category:  Agriculture and Food Market

Contact Details:

Aarkstore Enterprise

Phone: +91 998 729 5242 | contact@aarkstore.com